Spring-Summer 16 Campaign MALGOSIA BELA

Spring-Summer 16 Campaign 

Zadig&Voltaire is reinventing itself through a new free and sexy script with top model Malgosia Bela, who personifies the brand to perfection. There’s a family spirit in the new spring-summer 2016 campaign…

Zadig&Voltaire sets the scene for its spring-summer 2016 campaign in the midst of fashion week. A shoot in the heat of the action with the effervescence of Parisian nights – phantasmagoria and gorgeous models – that is rife at this time of the year. Shot against the dizzying backdrop of the Hotel Salomon de Rothschild in the style of a news report, the new series evokes a glam spirit that is so typically French.

Immersed in it is the story of a woman, eminently modern and free-spirited. She is personified by top model Malgosia Bela – the perfect woman, the essence of effortless chic combined with a rock ‘n’ roll attitude, who, in her own words, is “at ease in Zadig clothes at all times”. A certain feminine spirit, conceived and distilled by Cecilia Bönström in her new collection “with the freedom and beauty of the seventies in mind,” she says. “I wanted a certain joie de vivre, a bit of innocence, and at the same time extreme modernity.”

With this new campaign, Zadig & Voltaire asserts everything that this “fashion house” stands for: black leather teams up with virginal white, accessories are shot in the bushes…an epic equation and moment, encapsulated with infinite precaution and in a clan spirit.

A star of cool, a figurehead free from all constraint, with talent, meaning and verve: the Zadig&Voltaire style, in short, and with much effect.

Contacts presse

55-57, RUE SAINT ROCH / 75001 PARIS
TEL. +33 (0)1 73 13 95 88 /