Spring-Summer 16 Campaign GABRIEL-KANE DAY-LEWIS

Spring-Summer 16 Campaign 

Zadig&Voltaire is reinventing itself through a modern and sexy script and a central masculine muse—Gabriel-Kane Day-Lewis. A family spirit hovers over the new spring-summer 2016 campaign…

Zadig&Voltaire sets the scene for its spring-summer 2016 campaign in the midst of fashion week. Shot against the dizzying backdrop of the Hotel Salomon de Rothschild, in the style of a news report, the new series revels in overtones of glam rock.

Filtering through it is the story of a man who perfectly foreshadows an era. The man is musician/model Gabriel-Kane Day-Lewis. Behind the inescapable artistic legacy from illustrious parents Isabelle Adjani and Daniel Day-Lewis lies a generational icon of strange, unsettling beauty.

What is Zadig&Voltaire to him? “The minimalist, subtle elegance that the brand brings to men’s fashion, with some ‘signature’ touches thrown in.” For the new campaign, he becomes the paragon of a marvellously stripped-down modernity that epitomises the collection by Cecilia Bönström: “There is something about Gabriel that is completely atypical and very free”, she says. “I find him quite incredible: he perfectly captures the spirit of the men’s wardrobe I imagined for this season”. An epic equation and moment, encapsulated with infinite precaution in a true clan spirit.

A flawlessly outlined and infinitely free figurehead—the Zadig&Voltaire style, in short, and with loads of effect. 

Contacts presse

55-57, RUE SAINT ROCH / 75001 PARIS
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