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SS19 FASHION SHOW

« Style makes the most commom things extraordinary » Voltaire

This season, Zadig & Voltaire is reinventing a uniform: the kind you slip into naturally, like a second skin. Its boyish, laid-back luxe aesthetic exudes ease, assurance, and energy. With upended proportions and radicalised contrasts, the Zadig & Voltaire woman rocks the sexy androgynous look. She invents her own style, guided by intuition and flouting convention. She embodies the Zadig motto: girls can do anything.


Her story, her look, and her desires are all determined by her and her alone. Period. If you like her, follow her lead through the electric city to the dynamic adventure that is her life. A nod to our heritage, leather is the key to the Summer 2019 silhouette. Patched, over-stitched, distressed, wrinkled, oversized, or undersized...it is the starting point for a “New Rock” silhouette. With a dose of denim that’s unisex, faded, re-purposed, deconstructed, and restructured. A rebellious basic that is always identifiable and never the same.

Knitwear gets back to its roots with summer cashmere featuring transparent sides and the Tunisian jumper from the Zadig’s origin. The sailor jumper gets a modern update, alongside light, high-tech cable jumpers.
Zadig & Voltaire collaborates for the SS19 season with The Woolmark Company in the form of four woolen tank tops brought on stage by the three muses of the brand that gave their names to it ; Eva Herzigova, iconic model of the 90’s, Sasha Pivovarova, of the new generation of fashion, and Freja Beha, living image of the androgenous and sublime model. As for the message left : «Friends», it’s continuing the «tribe» spirit, welcoming and open-minded, that’s at the heart of Z&V’s identity. 
These tank tops, products of a successfull collaboration, will be presented during the Paris Fashion Week on the 29’th of September for the Zadig et Voltaire fashion show. 
The brand, as always, reconnects with its great classics around mesh and women, and proudly wears The Woolmark Company  label on its iconic "casual summer". 
The vintage floral print enlivens summer dresses, while occasional pops of lace redefine the brand’s iconic lingerie. English embroidery adds the finishing touch to the wardrobe in virginal white, heralding the “new-sexy”.

This androgynous wardrobe is rounded out with a tuxedo, waistcoat, and men’s shirts in cotton poplin, striped and solid, with cut-outs and embroidery.
With this collection, boys and girls share everything, from leather jackets to boxer shorts, half-zip sweaters to white tee-shirts...a de-standardized fashion obsession that makes no concessions.
The Zadig & Voltaire woman is a free-spirited natural beauty. She lives life by her own rules and wears her masculine-feminine allure with confidence. Her athletic look is topped by a baseball cap, sunglasses, or sport socks, as she wears the “Sacha” boots with their sneaker-inspired embellishments.

Her “Georgia” Bag is practical and convertible: it’s light, flexible weight is perfect for an active life. Her life. This healthy, sexy tomboy is going places.

More than style, it’s a lifestyle. Zadig style.


About The Woolmark Company

The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.
The Woolmark logo is one of the world’s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.
The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.

Join the conversation:
#woolmark 
Facebook: @thewoolmarkcompany
Twitter: @woolmark
Instagram: @thewoolmarkcompany

Press contacts

ZADIG & VOLTAIRE PARIS
11 AVENUE D’IENA / 75116 PARIS
TEL. +33 (0)1 42 21 88 88 /
FAX. +33 (0)1 42 21 88 50


COMMUNICATION DIRECTOR /
CAROL GERLAND

CGERLAND@ZADIGETVOLTAIRE.COM

PR MANAGER / ANNE AMORIM
TEL. +33 (0)1 73 13 95 88

AAMORIM@ZADIGETVOLTAIRE.COM

presse@zadigetvoltaire.com

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